Here are some of the latest trends in SEO for 2024 ¹:
AI Boosts Scale: AI is revolutionizing the world of SEO. It can be used to generate content, but it’s crucial to add a human touch to it. AI can be used as a writing assistant, helping with editing, summarizing information, and creating outlines. However, it’s essential to use AI wisely and not rely solely on it for content creation.
First-Hand Experience: First-hand experience is now a key ranking factor. It’s essential to create content that showcases your personal experiences and expertise. This type of content resonates more with users and is considered high-quality.
Author Entities: Author entities hold more value than ever. It’s crucial to establish authors as experts in their field to enhance the credibility of the content. This can be done by creating author pages on your site, including details about their background, areas of expertise, and links to their social media.
EEAT Guidelines: EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines are now more important than ever. It’s essential to create content that showcases your expertise and experience in a particular field. This type of content is considered high-quality and resonates more with users.
AI-Generated Content: AI-generated content is on the rise, and it’s crucial to use it wisely. While AI can generate content quickly and efficiently, it’s essential to add a human touch to it. AI-generated content can be used as a starting point, but it’s crucial to edit and refine it to make it high-quality.
Technical SEO: Technical SEO is still crucial in 2024. It’s essential to ensure that your site is technically sound, with fast page speed, mobile-friendliness, and XML sitemaps. This will help improve your site’s visibility and ranking on search engines.
Content Quality: Content quality is more important than ever. It’s essential to create high-quality, engaging, and informative content that resonates with users. This type of content will help improve your site’s visibility and ranking on search engines.
User Experience: User experience is crucial in 2024. It’s essential to ensure that your site provides a good user experience, with easy navigation, fast page speed, and mobile-friendliness. This will help improve your site’s visibility and ranking on search engines.
Local SEO: Local SEO is becoming more important, especially with the rise of voice search. It’s essential to optimize your site for local search